Why Fleurr exists.

Fleurr was built because the people closest to us were being failed by the apps on their phones. Generic calorie counters were never designed with hormonal change in mind, and the advice they push... eat less, move more, watch the scale... often backfires in perimenopause.

We wanted a tool that took this stage of life seriously: one that put protein at the center, respected how a perimenopausal body actually responds to food and training, and didn't treat the user like a problem to be shrunk. Fleurr is the result.